Your unique client attraction advantage is that you’re a…
You know what you want in life — and take precise and intentional action to get there. (I like that about you!)
Your consistent, unwavering personality is a big reason you started a business in the first place — you want to help others transform their lives while giving them a blueprint on reaching their health goals.
And nothing will stop you from reaching your goals — with precision and execution — because having *high standards* is your specialty.
Your COMMITMENT to excellence is magnetic.
Your astute attention to detail allows you to see exactly what your clients need without cutting corners.
→ That’s your superpower when it comes to marketing!
Your confidence and “tell it like it is” personality allows your dream clients to know, with certainty, that you’re the right dietitian for them to hire because they feel safe buying from you.
But with your reserved personality, there’s something you need to look out for:
As a dietitian, you’ve likely been told to preach industry norms like “everything in moderation” or “all foods fit.”
And when you don’t necessarily agree with the “group speak,” you might second-guess whether you should share your true beliefs about nutrition.
Mainly because you have the power to impact the behavior (and buying decisions of others.)
But here’s what you need to know, Consistent Health Pro. The RIGHT clients will resonate deeply with your unfiltered thoughts and beliefs.
If you’re a hardcore keto fan, shout it from the rooftops!
Think that keto is bunk? It’s ok to say that too! (Just make sure to back up your claims with facts and data to prove your point.)
Sure, you may repel a few people — but that’s the point of marketing. Those people aren’t for you anyway!
<< Second-guessing your niche because you’re not sure how to stand out from all the other dietitians in your industry
<< Playing peek-a-boo with your audience — showing up for a few weeks and then hiding when you don’t get the validation you’re looking for in the form of likes or comments (or clients!)
<< Comparing yourself to other dietitians and analyzing their posts hoping to crack their “secret” to success
<< Feeling like the few clients you’ve had were just a random fluke and lacking confidence in your ability to keep getting them on repeat
★ Keep hopping from strategy to strategy, which is exhausting (especially because you’re not sure which strategy actually works)
★ Continue offering single sessions at low rates, even though you know client results take time and commitment
★ Stay stuck in a 9-5 clinical job where you’re undervalued and underpaid (knowing you’re meant for bigger things)
Feel scattered and overwhelmed with how you’re currently running your business.
You find yourself working after everyone goes to bed, spending way too much time scrolling Instagram, and keep trying to squeeze “more” in (and your family life suffers because of it).
I GET IT!
Results in your business don’t happen because you have the perfect strategy or a beautiful IG feed.
Results come from your thoughts!
After coaching countless dietitians over the past 5 years, I can tell you with certainty that the ones who prioritize their mindset are the ones who fill up their calendar with clients (while working fewer hours).
Being able to market your business effectively starts with having an offer you believe in that’s designed to get your clients incredible results.
Combine that with captivating content that converts, and you’ve got a winning combo for client attraction success.
Making sales is a crucial part of running a business. It’s also what you might shy away from because you worry about being perceived as pushy or sleazy.
Truth is it’s possible to sell with integrity and have sales conversations that feel good for both you and your potential clients, which ultimately means hearing “YES!” more often.
Being able to-
> market your business in a way that suits your strengths
> make sales with integrity
> and show up with an unshakeable belief in your unique gifts
…is the foundation to getting fully booked and making the income you deserve.
Then it’s time to let go of the one-size fits all marketing strategies and set yourself apart from other nutrition experts by leveraging your unique secret sauce: your confident, take-charge personality.
As a Consistent Health Pro, you’re a natural problem solver.
That’s good news because positioning yourself as the solution to people’s problems is exactly what marketing is about.
Combine that with your precise communication style, and you become unstoppable.
Use your content to solve problems for your audience and share tips so they get immediate results, associate you with their progress, and invest in you when they’re ready for more help.
Being the “expert” is easy for you, so don’t forget to infuse personal stories that showcase your “humanness” to build your know, like, and trust factor.
Because you have an *analytical* personality, you may find that hosting value-packed workshops or being a guest on podcasts is a lead generation strategy that best suits your strengths.
The good news: When you leverage your unique client attraction advantage (i.e., your compelling yet systematic approach), you naturally become irresistible to your dream clients.
Creating trust with potential clients is easier when you show up fully owning your strengths.
You get to market your business and make sales in a way that feels fun and natural (no more chasing people down in the DMs).
And the “secret” to a successful (and sustainable) business that not only makes you a ton of money — but fulfills you?
It’s YOU. It always has been.
🖤 Create a crave-worthy offers that get your clients life-changing results and have them tell all their friends you’re the best thing since Ted Lasso.
🖤 Confidently articulate the transformative results you provide for your clients with a clear and concise marketing message.
🖤 Learn the art of writing captivating content that attracts your dream clients & gets your calendar full of calls.
🖤 Gain confidence in your ability to promote and sell your offers (without feeling annoying or pushy).
🖤 Create a healthier work-life balance (no longer working evenings or weekends) and spend more time with your kids.
🖤 Charge rates that support the life YOU want.
Well, all this (and MORE) is possible…
Design Your Crave-Worthy Offer
Help your client get transformative results (which generates buzz that helps you create more impact while increasing your income).
Create Captivating Content
When you know how to easily and efficiently create captivating content, you become the go-to expert in your niche with an inbox full of clients that resonate with what you have to say and can’t wait to work with you.
Master the Art of Selling With Integrity
It’s time to let go of all the sleazy sales scripts and learn how to have empowering sales conversations that feel good for you and your potential client, which ultimately means hearing “YES!” more often.
Develop an Unshakeable CEO Mindset
That allows you to make decisions quickly, trust your gut, and build a business you love — without fatigue and burnout.
Business becomes so much easier — dare I say joyful — when you realize that your inner GPS is the only roadmap you’ll ever need.
“What I love most about working with Orly is that I truly see her as a partner in my business who keeps me focused and accountable every step of the way.
While working together, I got fully booked, hit my highest revenue month ($11k while working only 20 hours/week during a pandemic!), and hired my first VA.
But, even more important, I experienced many major mindset shifts that helped me overcome my limiting beliefs and get sold on myself and my offers.
Having Orly’s support between sessions allowed me to move forward faster, and her valuable feedback on my copy & content is always pure gold. In addition, it’s taught me much about creating compelling content that converts.
So do I recommend working with Orly? Hell yes! In a heartbeat. The best time to hire Orly was yesterday- the second-best time is NOW!”
– Erin O’Neill (Accredited Practicing Dietitian)
the business coach (and fellow dietitian) behind the quiz you just took…
I help dietitians and health coaches make the income they deserve online — without working 24/7.
In my first job as a clinical dietitian, I made $21/hr — even with a master’s degree. And most of the time, it felt like I was handing out Ensure supplements or speaking to patients that didn’t really want to change.
That’s why I feel strongly about helping dietitians build profitable practices by working with motivated clients so that they can be fulfilled and well-compensated.
On top of my nutrition expertise and business savvy, I’ve also got a degree in psychology which gives me a deep understanding of people and their behavior, so my coaching clients always get a perfect blend of mindset support and business strategy.
I’m on a mission to help more dietitians create FREEDOM in their schedule so they can enjoy time doing the things they love — while growing their bank accounts AND helping more people transform their health and lives.
When I’m not helping my clients get fully booked, you can find me curled up on the sofa reading a good book, watching Schitt’s Creek, listening to Pitbull (you probably didn’t peg me as a fan, did ya?), or building LEGOs with my son.
Check out my #1 most downloaded podcast episode on increasing your productivity, even if you’ve got limited time to work! It’s only 7 minutes long, so pop in those AirPods and tune in.
If you want to learn more about turning your expertise into a profitable and impactful business,
come say hi to me on Instagram @orlywachter.
That’s where you’ll find me inspiring other dietitians and health coaches, navigating life as a #mompreneur,
and catching some behind the scenes of how I help people use their unique strengths to grow their businesses.
I joined the Client Compass, Orly’s group-coaching program, because I struggled with streamlining discovery calls and having a consistent flow of clients in my business, putting together a signature program, and getting out there on social media.
My #1 hesitation was if I would have the time to do the action items in the program. Still, the training videos were short, actionable, and manageable with my busy schedule.
Now I feel much more organized and know what to focus on in my business. I gained clarity on who I help, what I offer, and the confidence to start posting content to social media with a clear plan.
I also loved the sense of community and the opportunity to learn from other business owners, glean ideas from their perspectives, and get feedback every step.
– Katie Blumhorst (Renal Dietitian)