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website copy

5 Common Website Copywriting Mistakes and How to Avoid Them

Does your website immediately capture your readers attention and let them know they’re in the right place? Having a beautiful website with fancy fonts and graphics is nice, but what really sells your services is great copywriting. As Donald Miller states in his book Building a StoryBrand, “pretty websites don’t sell things. Words sell things.” […]

5 Copywriting Tips that Turn Followers Into Fans

If there’s one skill you need to master as a business owner, copywriting is it! I’ve always loved writing. Short stories as a child (How The Monkey Got its Tail was one of my hits), angst-filled diary entries as a teenager, and academic papers in grad school. I thought all that writing prepared me well […]