Archives by: Orly Wachter

Do Your Customers WANT What You’re Selling?

You know you’re a nutrition pro and that working with you has the power to transform lives. The question is: Do your potential clients know it too? It all comes down to powerful marketing and a deep understanding of the struggles and desires of your ideal client. The way you’re going to consistently bring in […]

THIS is How You Stand Out as a Wellness Entrepreneur

Do you ever feel like it’s hard to stand out as a wellness entrepreneur? You keep hearing that the wellness industry is “saturated” and worry there’s too many health experts serving the same niche as you. Perhaps you feel like “it’s all been done before” or that you’re getting lost in the crowd. My clients […]

5 Common Website Copywriting Mistakes and How to Avoid Them

Does your website immediately capture your readers attention and let them know they’re in the right place? Having a beautiful website with fancy fonts and graphics is nice, but what really sells your services is great copywriting. As Donald Miller states in his book Building a StoryBrand, “pretty websites don’t sell things. Words sell things.” […]