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Archives by: Orly Wachter

5 Common Website Copywriting Mistakes and How to Avoid Them

Does your website immediately capture your readers attention and let them know they’re in the right place? Having a beautiful website with fancy fonts and graphics is nice, but what really sells your services is great copywriting. As Donald Miller states in his book Building a StoryBrand, “pretty websites don’t sell things. Words sell things.” […]

7 Ways to Manage a Slow Holiday Season in Your Nutrition Business

When you’re running a nutrition business there are certain times of year that tend to be slower than others. December is often one of those slow seasons and it feels unsettling when you suddenly have a lull in your usual client load. Before your thoughts spiral out of control and you convince yourself you’ll never […]

Are you making these mistakes in your nutrition business?

Whether you’re a total newbie or a seasoned nutrition entrepreneur, making mistakes is one thing you can count on as a business owner. When I started my nutrition business, I wasted a ton of time and money on the wrong things like writing an ebook before I was clear on the needs of my niche […]